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Sell More Novels: Know Your Audience

March 22, 2023

Image by Pexels from Pixabay

Writing the novel you want to read might be fun, but it doesn’t mean your novel will sell (or even get published). If you want to write novels that sell, you have to write for more than yourself—you have to write for your audience.

Think of it this way: if you went to an art gallery advertising a sculpture show, how would you feel if you walked into a watercolor exhibit? It doesn’t matter how the artist defines sculptures and watercolors; what matters is how the audience defines them. The audience has specific expectations, and the artist needs to meet those expectations. The same is true for writers.

The reason this matters is that you’re not going to buy your book—your audience is. If you’re not giving them what they want, they aren’t going to buy your book (or they’re going to buy it, be disappointed, and not buy any more).

There are two main ways in which novelists write for themselves instead of their audience. They are:

  1. Using outdated techniques/styles.
  2. Misunderstanding genres.

Outdated Techniques/Styles

Many writers love classic literature, but there’s a reason why publishers don’t currently publish books in the styles of Jane Austen or Ernest Hemingway—they don’t sell.

Today’s readers aren’t the same as readers 100 (or even 50) years ago. They want to see more and they want a deeper emotional connection with the characters. You accomplish this through active writing/showing and through deep third- or first-person point-of-view; the classics, however, used more passive writing/telling and often relied on the omniscient narrator.

Passive writing with an omniscient narrator isn’t technically wrong, but it’s not what audiences expect or want. You might be willing to buy a contemporary novel written in a classical style, but sales reports show the majority of readers are not.

Misunderstanding Genres

Authors don’t get to pick the genre of their books—the story determines the genre. I’ve read many books that were mislabeled because the author wanted their book to be in a specific genre, but they didn’t actually write that type of story.

This happens a lot in romance. It’s the best selling fiction genre, so authors want to call their novels romance novels to tap into the audience. The problem is that the romance genre has very specific requirements. Readers expect to see certain things happen in a romance novel—just because a book includes a kiss doesn’t make it a romance.

A similar thing keeps happening in the young adult genre. Simply having young characters doesn’t make the book a young adult novel; it needs to include appropriate topics and a certain style. Literary fiction with 18-year-old protagonists marketed as young adult fiction probably won’t do well.

Just because you want your book to fit into a certain genre doesn’t mean it will. You need to know what audiences expect from each genre so you can find out where your novel fits.

Knowing your audience—understanding what they expect and want—will help you connect with readers in the right way. And when you connect with them in the right way, you’ll sell more books.

Still have questions? Let me know! karin@karinbeery.com

For more fiction-writing tips and advice, follow me on Facebook at Writing Now Editing, or sign up for my monthly newsletter and learn the easiest way to make a good impression with agents and publishers!

Categories: Best Practices, fiction writing tips Tags: book publishing, fiction genres, fiction writing, novels that sell, writing fiction

4 Tips for Creating Meaningful Connections with Characters

March 1, 2023

One of the great things about fiction is the opportunity to step into someone else’s head and not only experience a new and different life, but to feel the excitement, anguish, and fear right along with the character. But why do some books elicit such deep emotions from the reader while others fall short?

It’s all about connecting with the characters.

Have you ever read a book that you wanted to love, but you just couldn’t make yourself care what happened to the characters? Or maybe you wanted to know what happened, but you never felt any sympathy for or excitement with the characters? Either way, the problem is the same—you never developed a connection with the characters, so you never invested in their lives.

Why does it matter? Because people won’t read about characters they don’t care about.

Yes, you might find some readers who just want to know how the story ends, so they skim pages and skip long paragraphs to get to the last chapter (or, if you’re like me, you read the last chapter to see if you’ll like the ending, then decide if the book’s worth your time). Don’t give readers an excuse to skip pages! Instead, give them the chance to get to know your characters so they’re not merely curious to see what happens, they care about what happens.

How do you create meaningful connections with characters?

Stop skipping Act I.

Perhaps the most traditional (and well known) story structure is the three-act structure—beginning, middle, and end. Another way to understand and discus the three acts is:

  • Act I: Introduction
  • Act II: Body/Story
  • Act III: Conclusion

In a ridiculously short summary, these three parts essentially mean:

  • An introduction of characters, setting, and plot.
  • Watching the characters interact with each other within the setting to advance the plot.
  • When the characters work through the final plot issues to resolve the story with a satisfactory ending.

The part I really want to focus on is Act I, the introduction. It’s becoming more and more common to see that part of the story stripped down (if not completely eliminated) in an effort to jump right into the plot.

Don’t. Do it.

For years now, writers have been told to start their stories with action. Yes, that is absolutely true, but that doesn’t mean you dive right into the plot without first introducing all of the key players and plot elements. Don’t sacrifice Act I for the sake of action. When you do that, your reader doesn’t know whether to root for the woman on the run or hope she gets caught—without an introduction, you throw the reader into a confusing situation, and you never want to confuse the reader.

How, then, do you start your story?

  1. Start with action that’s appropriate for the genre and story. If you’re writing suspense, it’s understandable and often acceptable to open with a woman on the run, then reveal that character to the reader as you go. That’s part of the suspense plot. If, however, you’re writing women’s fiction, the action needs to appropriate: a working woman grocery shopping, a mom pushing a stroller while she jogs, two sisters sorting through their deceased father’s possessions. All of these things are It doesn’t have to be a car chase or gun fight, as long as it doesn’t start with the main character thinking for two pages.
  2. Introduce the main characters. Imagine you’re at a barbecue. Your friend brings over a stranger and says, “This is my co-worker, Larry.” Besides what Larry looks like, you only know one thing about him. That’s not a great introduction, but that’s how many authors start their books. Instead, use this introduction: “This is my co-worker, Larry. He just moved to town last month and is looking for a new massage therapist to treat back issues resulting from a car accident. I thought you might be able to help him since you work at a chiropractor’s office and have connections in that industry.” Wow. Now the reader understands Larry. They may not be able to relate to his situation, but they’ll understand why he hires someone to walk his dog and stop thinking he’s lazy. You’ve helped create empathy.
  3. Show the setting. Where and when a story takes place will impact the events of the story. For example, a cruise ship is sinking. How should the reader react to that? It’s hard to know if you don’t know when or where the ship is sinking. If it’s off the coast of Florida in 2005, the Coast Guard will be there with speed boats and helicopters—exciting! If, however, it’s 1912 in the North Atlantic Ocean, it’s tragic. Make sure you show the setting.
  4. Establish normalcy. If the reader doesn’t know what life is like for your characters, they won’t know how to respond when unusual events happen. Say your character is sitting in her car at a red light when two cars plow into the intersection and crash. She calmly calls 9-1-1, gives a statement when the police arrive, then goes home where her husband hugs her and tells her how proud he is of her and how amazing she is. Why? Without establishing her normal—that she’s an army veteran with severe PTSD who curls into a ball and suffers flashbacks when a balloon pops—there’s no way to understand her breakthrough by being able to call for help and drive herself home. Take the time to establish normalcy so the reader can recognize important moments.

By including these four elements, you’ll make it easier for your reader to connect with the characters, which will establish the emotional connection that pulls the reader through the story.

Still have questions? Let me know! karin@karinbeery.com

For more fiction-writing tips and advice, follow me on Facebook at Writing Now Editing, or sign up for my monthly newsletter and learn the easiest way to make a good impression with agents and publishers!

Categories: Best Practices, fiction writing tips Tags: fiction writing, fiction writing advice, writing advice, writing fiction, writing novels, writing tips

Keep It Simple, Stupid: 3 Fiction-Writing Rules for Success

February 9, 2023

When it comes to fiction writing, simple is best.

Too often, new writers want to do something new and original to capture an agent or publisher’s attention. They create over-the-top characters, put them into unbelievable situations, and describe every encounter and setting with Victorian-era poetry. They break all the rules because they’re convinced their unique approach to novels will wow their readers.

That rarely works.

Here’s the hard truth that many new writers struggle to understand–the rules exist for a reason, and understanding (and applying) those rules will increase your chance of signing a book deal (and selling more copies of your book). By understanding and applying basic fiction-writing rules, you’ll capture your readers attention and keep it until the end.

When it comes to fiction, remember to K.I.S.S.: Keep It Simple, Stupid (or Silly, if you prefer).

At it’s heart, a great novel includes three main things:

1. Believable characters. Stereotypes won’t cut it. Neither will random characters thrown into situations they’d never find themselves in. Characters don’t need to be off the wall, they need to be multi-dimensional and believable (even if the reader can’t relate, she should at least understand the character’s motivations).

2. A structured, forward-moving plot. If your characters don’t have goals–if they aren’t actively working toward something–your readers will lose interest. But it’s not enough to have them struggling over and over and over again toward the same thing (that would move the plot backward). Give the characters something to work toward and keep adding new plot points.

3. Appropriate showing. Novelists have heard “show don’t tell,” but showing in and of itself isn’t enough. The showing needs to be appropriate to the characters and the time period. Six year-old children don’t talk in complete paragraphs with three-syllable words. Turn-of-the-century characters don’t say groovy.

Don’t worry about unique plot twists or unconventional points-of-view until after you have a few novels under your belt. Instead, master these basic fiction-writing elements and you’ll create stories people will want to read.

K.I.S.S.

Categories: Best Practices Tags: characters, fiction writing, novel writing, plot structure, showing, writing tips

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